Dish Food
Creative Challenge
Creating a distinctive brand for Dish, a convenient food company catering to busy professionals who prioritise health and quality but lack the time to cook, presented the challenge of striking a balance between convenience and homemade goodness. The task was to design a brand that authentically captured the essence of homemade cooking while appealing to the discerning tastes of professionals seeking convenience without compromise.
Solution
Enter ‘Generously Crafted, Uncompromised Passion’; a brand concept inspired by the owner's love of food and gathering the family round the dinner table. Drawing inspiration from the warmth and authenticity of her grandmother's kitchen and generous portions, the design exudes a premium crafted feel with textures and photography that evoke the comfort and nostalgia of homemade meals. This concept not only bridges the gap between convenience and quality but also connects with consumers on a personal level, inviting them to experience the love and care of homemade dishes, just like Nan used to make.
