Sumray Property Group
Creative Challenge
Defining and building a brand for Sumray Property Group, a luxury short-term letting agent, presented the challenge of creating a refined design to communicate the essence of sophistication and premium service. Specialising in upscale properties, the task was to create a visual identity that exuded modernity, simplicity, and opulence, reflecting the luxurious nature of their short-term rentals in every detail.
Solution
Introducing "Luxury Refined," a design concept capturing Sumray Property Group's commitment to upscale short-term lets. The blend of deep green and gold, coupled with modern typography and sleek elements, creates a sophisticated brand experience. The logo's clever integration into a repeat pattern showcases meticulous attention to detail, ensuring Sumray Property Group stands out.
