Naked Barista
Creative Challenge
Revitalising the packaging for Naked Barista, a premium coffee brand specialising in wholebean coffee sourced globally, posed the challenge of creating a design that aligns with the brand's ethos of simplicity, modernity, and a premium feel. In a market saturated with coffee options, the task was to refresh the packaging to exude minimalism, showcase the global sourcing story, and elevate the brand's overall presence to attract discerning coffee enthusiasts.
Solution
New packaging redesign that embodies the essence of Naked Barista's commitment to quality and global sourcing. The minimalist design, featuring soft pastel colours and refined sans-serif typography, adds a touch of modern sophistication. This cohesive and premium packaging design ensures that Naked Barista stands out on the shelves, and sets them up for growth as a business.
