Creative Challenge

Crafting a distinctive brand for Street Limited, a food truck business inspired by the flavors of Greece, presented the challenge of standing out in a saturated market. With a plethora of street food options available, the task was to create an identity that felt modern and urban but also resonated with the UK audience, demanding a unique and memorable approach.

Solution

Enter "Street Vibe," a design concept that seamlessly blends an urban aesthetic with the bold energy of street cuisine. Inspired by the dynamic streets of the UK, the branding incorporates a striking black and yellow palette and introduces playful graphic elements reminiscent of takeaway stickers.